Item 01Content & SEO
8 pieces a month reviewed to legal standards, 1 pillar page per quarter, continuous optimisation and 2 links a month in trade media.
Measured in rankings, organic traffic and organic enquiries.
On retainer
We don't do marketing. We bring signed instructions.
VerdictStudio is the content, SEO and demand agency for law firms. Personal injury, family, employment, criminal, commercial. Legal marketing. Nobody else’s.
Request your audit
Free, with a written deliverable and a 90-day plan.
Item II · Background
The case that matters starts on Google
Your firm does not need more followers. It needs 20 qualified personal injury enquiries a month.
Someone in an accident, handling an estate or holding a dismissal letter does not ask around the club: they search, they compare and they call. The firm that answers that search with judgement takes the enquiry. The rest share what is left.
€4.5bn
Record billings for the legal profession, growing 8.3%
×2
Firms of 10 to 19 lawyers have doubled in a decade
<0.1%
Are large firms. The rest compete on Google, not in towers
Market data cited from the brand manual. None of it is a result of ours: that is dealt with in item IV, in writing.
Art direction image, generated
You have the substance. You are missing being found
A firm’s standing is not argued on Google. It is discovered there, or not at all.
Item III · Itemised services
Six items, deliverables counted
Item 02Newsletter & CRM
Segmented CRM, fortnightly newsletter written and sent, 3 automations. Confidentiality and GDPR as standard.
Measured in opens, clicks and enquiries booked from email.
On retainer
Item 03Social
Partner and firm LinkedIn with 3 posts a week; Instagram with 4 pieces a week where the practice area calls for it.
Measured in enquiries from social. Never likes.
On retainer
Item 04PR & Media
1 article a month in Veredicto or the in-house media network, 1 third-party media appearance per quarter, press releases for every milestone.
Measured in mentions, links and domain authority.
On retainer
Item 05Branded & Cases
1 documented case per quarter, anonymised or with express authorisation: page, sales PDF and short video.
Measured in sales use and instructions won with the material.
On retainer
Item 06Strategy & Data
Quarterly plan, live dashboard with enquiries, cost per enquiry and attributed instructions. Monthly meeting and a one-page report.
Measured in cost per signed instruction. The only number the partner looks at.
On retainer
Item IV · Fees
What marketing for a law firm costs
Compete
1.900 €/mo
1 article a week, full technical SEO, Google Business profile, monthly newsletter, basic social and a dashboard with reporting.
The most chosen
Dominate
3.900 €/mo
3 articles a week, SEO for AI search engines, fortnightly newsletter with automations, continuous social, trade media and a monthly meeting.
Monopoly
7.500 €/mo
Daily publishing, multi-site, weekly newsletter, managed CRM, continuous PR, documented cases and full exclusivity of territory and practice area.
Why public? They filter out browsers, they answer “what does marketing for a law firm cost” and they carry the confidence of having nothing to hide.
One firm per territory
And per practice area. If we run your personal injury work in your territory, we do not run the firm’s across the street.
Professional conduct first
We never promise case outcomes. We promise qualified enquiries, and we put that in writing.
Frozen price
Public and held by contract for as long as the retainer lasts.
Everything is the firm’s
Site, content, CRM and data stay in the client’s name. The fee note gets paid, the file stays.
Item V · The signature
Request your growth audit
What you get, free
- An 8 to 10 page document: your visibility against your 3 competitors.
- Site and content audit with 3 prioritised opportunities.
- A 90-day plan presented on a 30-minute video call.
- If it fits, a proposal in 48 hours. If not, we say so.