Row 01Content & SEO
8 pieces a month, 1 pillar page per quarter, continuous optimisation of the hotel site and 2 links a month in trade media.
Measured in rankings, organic traffic and organic direct bookings.
We don't do marketing. We fill hotels through direct booking.
SoldRooms is the content, SEO and direct-booking agency for hospitality. Boutique, regional chains, resort, city. Hotel marketing. Nobody else’s.
Request your audit
Free, with a written deliverable and a 90-day plan.
Room 02 · The toll
More direct. Less commission.
For every ten nights sold through an OTA, the toll takes as much as the value of two.
Online agencies charge commissions of 15 to 25% on every booking. You clean the room, you serve the breakfast, and the margin leaves through someone else’s channel.
The trip starts with a search. If your site answers that search with serious content and an easy booking, the night sells with no toll.
366.7M
overnight stays a year in Spain
+3.2%
international tourists: 96.8M
€127.7
average ADR, up 5.1%
Art direction image, generated
The direct booking comes in through here
The same guest, the same night, without the commission in between.
Room 03 · Services
The board: six rows, deliverables counted
Row 02Newsletter & CRM
CRM built on the guest base, fortnightly newsletter and 3 automations: pre-stay, post-stay, abandoned booking.
Measured in opens, clicks and repeat bookings from email.
Row 03Social
Hotel Instagram with 4 pieces a week plus stories, management LinkedIn for the corporate and MICE channel.
Measured in bookings from social. Never likes.
Row 04PR & Media
1 article a month in Prensa Hotelera or the in-house media network, 1 third-party media appearance per quarter, press releases for every milestone.
Measured in mentions, links and domain authority.
Row 05Branded & Cases
1 documented case per quarter: page, sales PDF and short video. Video testimonial from the manager at every renewal.
Measured in sales use and contracts closed with the material.
Row 06Strategy & Data
Quarterly plan, live dashboard with direct bookings, cost per booking and revenue against OTA cost. Monthly meeting and a one-page report.
Measured in cost per direct booking against the commission. The only number the manager looks at.
Room 04 · Rates
Three keys, prices in plain sight
Compete
1.900 €/mo
1 article a week, full technical SEO, Google Business profile, monthly newsletter, basic social and a dashboard with reporting.
The one most asked for
Dominate
3.900 €/mo
3 articles a week, SEO for AI search engines, fortnightly newsletter with automations, continuous social, trade media and a monthly meeting.
Monopoly
7.500 €/mo
Daily publishing, multi-site, weekly newsletter, managed CRM, continuous PR, documented cases and full exclusivity of city and category.
Why public? They filter out browsers, they answer “what does marketing for a hotel cost” and they carry the confidence of having nothing to hide. One client per city and category; price held by contract; everything built belongs to the hotel.
Room 05 · Check-in
Request your growth audit
What you get, free
- An 8 to 10 page document: your visibility against your 3 competitors.
- Site and content audit with 3 prioritised opportunities.
- A 90-day plan presented on a 30-minute video call.
- If it fits, a proposal in 48 hours. If not, we say so and point you elsewhere.