Contenido & SEO
8 pieces a month, 1 pillar page per quarter, continuous on-page optimisation and 2 links a month in trade media.
Measured in rankings, organic traffic and organic leads.
BRICKCONTENT
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Demand permitFile BC-MMXXVI
We don't do marketing. We fill show homes.
BrickContent is the content, SEO and demand agency for real estate. Developers, estate agencies, proptech. Real estate marketing. Nobody else’s.
Scope of works
Qualified demand: show home visits, not likes.
Site
Your city, exclusively: one client per city and segment.
Completion period
A 90-day plan after the free audit.
Budget
Public, clause 04. Price held by contract.
Request your audit
Free, with a written deliverable and a 90-day plan.
Clause 01 · The market
A home is sold every 44 seconds. The question is whose.
714,237
Home sales in 2025. The best year in 18 years.
2,230 €/m²
Record price, up 13.1%. Buyers research more because they are risking more.
+13.3%
Growth in new-build. More developments competing for the same buyer.
44 sec
Between one sale and the next. Every unanswered search is a visit another developer takes.
Spanish market data, cited from the brand manual. None of it is a result of ours: ours are in clause 03.
Back to index
Art direction image, generated
The development sells before it is finished
By the time the show home opens, the buyer has been searching for months. Either they found you, or they found someone else.
Clause 02 · Line items
Specification: six line items, deliverables counted
Newsletter & CRM
Segmented CRM, fortnightly newsletter written and sent, 3 automations: welcome, cold-lead nurture, visit recovery.
Measured in opens, clicks and visits booked from email.
Social
Owner and company LinkedIn, 3 posts a week; development Instagram with 4 pieces a week plus stories.
Measured in leads from social. Never likes.
PR & Media
1 article a month in Diario Ladrillo or the in-house media network, 1 third-party media appearance per quarter, press releases for every milestone.
Measured in mentions, links and domain authority.
Branded & Cases
1 documented case per quarter: page, sales PDF and short video. Video testimonial recorded at every renewal.
Measured in sales use and sales closed with the material.
Strategy & Data
Quarterly plan, live dashboard with leads, cost per lead and attributed sales. Monthly 45-minute meeting and a one-page report.
Measured in cost per lead and sales. The only number the owner looks at.
Clause 03 · Terms
Proof is shown, not claimed
Territory exclusivity
One client per city and segment. If we sell your new-build in your city, we do not sell your neighbour’s.
Price by contract
Prices are public, clause 04, and held in writing for as long as the work lasts.
Everything is the client’s
Site, content, CRM and data stay in the developer’s name. If we leave, the building still stands.
No smoke
No 360, no synergies. Leads, visits, off-plan reservations and sales: the whole vocabulary of this house.
Clause 04 · Budget
What real estate marketing costs
Compete
1.900 €/mo
1 article a week, full technical SEO, Google Business profile, monthly newsletter, basic social and a dashboard with reporting.
The most chosen
Dominate
3.900 €/mo
3 articles a week, SEO for AI search engines, fortnightly newsletter with automations, continuous social, trade media and a monthly meeting.
Monopoly
7.500 €/mo
Daily publishing, multi-site, weekly newsletter, managed CRM, continuous PR, documented cases and full exclusivity of city and segment.
Why public? They filter out browsers, they answer “what does real estate marketing cost” and they carry the confidence of having nothing to hide.
Back to indexClause 05 · Application
Request your growth audit
Audit applicationFree · With deliverable
What you get
- An 8 to 10 page document: your visibility against your 3 competitors.
- Site and content audit with 3 prioritised opportunities.
- A 90-day plan presented on a 30-minute video call.
- If it fits, a proposal in 48 hours. If not, we say so.